Hydro Flask Campaign Dynamic Ad

For the dynamic portion of our Hydro Flask campaign, our team was tasked with creating a 15–20 second ad that demonstrated the environmental impact of single use plastic. Working collaboratively, we developed the storyline, visual flow, and message strategy; however, my main contribution centered on driving the creative ideation behind the ad. I conceptualized the core narrative, following a young woman’s daily routine and revealing the cumulative waste of single-use bottles, before contrasting it with the simplicity and sustainability of choosing Hydro Flask. I also contributed to the storyboard development, scene sequencing, and key messaging moments such as the “162 Bottles vs. 1 Hydro Flask” reveal. This project showcases my ability to ideate and translate strategy into visual storytelling.