Hydro Flask Campaign Static Ad

For this project, our team was tasked with developing a campaign for Hydro Flask, focusing on sustainability, culminating in a static Instagram advertisement designed to shift consumer behavior toward reusable products. While we collaborated on the overall creative direction, messaging pillars, and strategic insights, my primary contribution centered on crafting the visual narrative and copy for the final ad. I developed the concept “Leave the Plastic Behind,” pairing strong environmental imagery with persuasive copy that emphasized the impact of small, everyday choices. This deliverable showcases my ability to merge visual storytelling, brand voice, and strategic messaging into a compelling social media execution.